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Allen & Barbour - A Driving Force At The Cash Register

Case History #1
Allen & Barbour and Corning

Since 1991, averaged more than 100 promotions per year

  • Placed product in 37,100 stores in U.S.A. and six in South American countries
  • Generated $189 million in retail sales
  • Increased sales 580% in six years
  • Designed POP materials in four languages
  • Sold more than 36 million pieces of CorningWare®, Pyrex®, Corelle®, Visions®, and Revere® combined

 

Case History #2
Allen & Barbour and Corningware® French White®

Developed for the South Florida division of a regional chain

  • Placed product in 148 stores for a 10-week promotion
  • Generated $6,460,828 in retail sales
  • Generated $43,654 in retail sales per store
  • Sold 1,309,000 pieces of French White®
  • Promotion was then rolled out among all other divisions of the same chain, and was later repeated by all divisions

 

Case History #3
Allen & Barbour and Springs Bath Fashions

Placed product in 264 stores for a 12-week promotion

  • Generated $4,179,000 in promotional sales
  • Generated $15,831 in promotional sales per store
  • Sold 1.4 million Springs Bath Fashions towels
  • Promotion was immediately followed up with a Springs Bath Fashions bed linens promotion
Case Histories

Case #1
Allen & Barbour and Corning

Case #2
Allen & Barbour and CorningWare® French White®

Case #3
Allen & Barbour
and Springs Bath Fashions


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