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Case History #1
Allen & Barbour and World Kitchen
- Placed product in over 50,000 supermarkets
- Generated $250,000,000 in sales
- Sold more than 45 million pieces
Case History #2
Allen & Barbour and Corningware® French White®
Developed for the South Florida division of a regional chain
- Placed product in 148 stores for a 10-week promotion
- Generated $6,460,828 in retail sales
- Generated $43,654 in retail sales per store
- Sold 1,309,000 pieces of French White®
- Promotion was then rolled out among all other divisions of the same chain, and was later repeated by all divisions
Case History #3
Allen & Barbour and Springs Bath Fashions
Placed product in 264 stores for a 12-week promotion
- Generated $4,179,000 in promotional sales
- Generated $15,831 in promotional sales per store
- Sold 1.4 million Springs Bath Fashions towels
- Promotion was immediately followed up with a Springs Bath Fashions bed linens promotion
Case History #4
Allen & Barbour and the Leading American Houseware Brands
- Added Cuisnart Appliances to the product line up
- Added T Fal Cookware to the product line up
- Added Anchor Hocking Glassware to the product line up
- Added Conair Personal Care to the product line up
- Added Venus Home textiles to the product line up
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Case Histories
Case #1
Allen & Barbour and World Kitchen
Case #2
Allen & Barbour and CorningWare® French White®
Case #3
Allen & Barbour
and Springs Bath Fashions
Case #4
Allen & Barbour
and the Leading American Housewware Brands |