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Allen & Barbour - A Driving Force At The Cash Register

Case History #1
Allen & Barbour and World Kitchen

  • Placed product in over 50,000 supermarkets
  • Generated $250,000,000 in sales
  • Sold more than 45 million pieces

 

Case History #2
Allen & Barbour and Corningware® French White®

Developed for the South Florida division of a regional chain

  • Placed product in 148 stores for a 10-week promotion
  • Generated $6,460,828 in retail sales
  • Generated $43,654 in retail sales per store
  • Sold 1,309,000 pieces of French White®
  • Promotion was then rolled out among all other divisions of the same chain, and was later repeated by all divisions

 

Case History #3
Allen & Barbour and Springs Bath Fashions

Placed product in 264 stores for a 12-week promotion

  • Generated $4,179,000 in promotional sales
  • Generated $15,831 in promotional sales per store
  • Sold 1.4 million Springs Bath Fashions towels
  • Promotion was immediately followed up with a Springs Bath Fashions bed linens promotion

 

Case History #4
Allen & Barbour and the Leading American Houseware Brands

  • Added Cuisnart Appliances to the product line up
  • Added T Fal Cookware to the product line up
  • Added Anchor Hocking Glassware to the product line up
  • Added Conair Personal Care to the product line up
  • Added Venus Home textiles to the product line up
Case Histories

Case #1
Allen & Barbour and World Kitchen

Case #2
Allen & Barbour and CorningWare® French White®

Case #3
Allen & Barbour
and Springs Bath Fashions

Case #4
Allen & Barbour
and the Leading American Housewware Brands


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