Case History #1
Allen & Barbour and Corning

Since 1991, averaged more than 100 promotions per year

Placed product in 37,100 stores in U.S.A. and six in South American countries
Generated $189 million in retail sales
Increased sales 580% in six years
Designed POP materials in four languages
Sold more than 36 million pieces of CorningWare®, Pyrex®, Corelle®, Visions®, and Revere® combined

Case History #2
Allen & Barbour and Corningware® French White®

Developed for the South Florida division of a regional chain

Placed product in 148 stores for a 10-week promotion
Generated $6,460,828 in retail sales
Generated $43,654 in retail sales per store
Sold 1,309,000 pieces of French White®
Promotion was then rolled out among all other divisions of the same chain, and was later repeated by all divisions

Case History #3
Allen & Barbour and Springs Bath Fashions

Placed product in 264 stores for a 12-week promotion

Generated $4,179,000 in promotional sales
Generated $15,831 in promotional sales per store
Sold 1.4 million Springs Bath Fashions towels
Promotion was immediately followed up with a Springs Bath Fashions bed linens promotion

Case Histories

Case #1
Allen & Barbour and Corning